TEA TALE is more than just tea - it's an experience! With Sunset Spritz and Pool Mule, two unique blends complement each other perfectly. Sunset Spritz combines hibiscus, peach, and grapefruit zest for a fruity, refreshing experience. Pool Mule captures the bold flavours of ginger, lime, and mint, reminiscent of a classic Moscow Mule. Both can be enjoyed hot for a cosy moment or iced for a cooling, cocktail-inspired refreshment.
The packaging is designed to be both visually striking and functional. Each blend comes in a sturdy, elegantly designed box that protects the tea bags while enhancing the unboxing experience. The gradient of warm pink and deep teal reflects the flavours - fruity and vibrant versus fresh and bold. Subtle line illustrations add a playful touch, reinforcing the concept. The box is not just packaging; it’s part of the experience, inviting tea lovers to discover a new way of enjoying tea.
Each blend is crafted to offer a unique taste sensation. Sunset Spritz delivers a smooth, floral-fruity balance, while Pool Mule provides a zesty, warming kick. Whether enjoyed steaming hot or served over ice, both teas bring a new perspective to tea drinking, inspired by well-known cocktails.
Sunset Spritz combines hibiscus, rose, and tropical peach with a touch of grapefruit zest and a citrusy sparkle, capturing the essence of a sunset drink. Pool Mule blends fiery ginger, fresh lime, and cooling mint, evoking the refreshing sharpness of a Moscow Mule. The layers of flavour create a sensory journey, transforming tea into something unexpected.
The branding is built around a distinct typeface combination: Cannia Regular for the main branding and Glowkin Regular for the tea varieties, adding contrast and personality. The colour palette enhances the visual identity, featuring a gradient of warm pink, deep teal, and a soft yellow-green, reflecting the fresh and vibrant nature of the teas. Every element is designed to create a seamless connection between flavour, aesthetics, and experience.