PÂTISSERIE (BRAND IDENTITY)

 

Step into a place where the elegance of French pâtisserie meets the rich flavors of Turkish cuisine. This is not just a café - it’s an experience. A space where tradition and modernity blend seamlessly, where every detail has been designed to transport you to a world of indulgence and delight.

 

 

The visual identity perfectly encapsulates this exquisite fusion. The typography is a harmonious balance of elegance and charm: FairyTaleJF Regular lends a whimsical, storybook-like quality, while Didot LT Pro exudes timeless sophistication. The result? A brand that feels both inviting and refined, drawing you in with effortless grace.

 

 

The colours are a reflection of the café’s essence - warm, creamy hues reminiscent of buttery croissants and delicate pastries, contrasted with a deep, opulent navy blue that evokes tradition, craftsmanship, and the velvety depth of Turkish coffee. This interplay of shades creates a visual harmony that is both luxurious and welcoming.

 

 

And then, of course, there’s the menu - a true celebration of flavour, tradition, and craftsmanship. Expect to find flaky, buttery pastries alongside honey-drenched delicacies, perfectly paired with expertly brewed coffee and tea. The menu’s design is as delightful as its offerings - clean, inviting, and enhanced by thoughtful illustrations that transform ordering into an experience in itself.

 

 

The café offers a carefully considered experience, from the staff’s elegant navy aprons to the inviting shopfront. Even the takeaway packaging, with its minimalist design and delicate typography, adds a touch of style, making each visit feel special without being over the top.

 

 

Speaking of illustrations - these are far more than mere decoration. They tell a story. Each delicate sketch represents a dish or drink, turning the menu into a work of art. From delicious cakes to the rising steam of a perfectly brewed coffee, every detail is captured in designed graphics that reflect the heart and soul of this place.


© 2025 BY VANESSA CHUBA