MY NEW BRAND IDENTITY

Finally, I Can Reveal My New Branding!

For a long time, my website and overall brand presence were in simple black and white. But after countless rounds of trial and error, experimenting with different styles, colours, and elements, I can finally share my new brand identity with you! As a designer, defining a personal branding style is no easy task. I wanted a cohesive visual identity that not only reflects my creative vision but is also consistent across all touchpoints - my website, Instagram, and beyond. Now, everything feels truly aligned, and I’m excited to take you through the details of my new branding.

A Logo That Evolves with My Brand

The core logo remains the same, but now it incorporates the colours of my fresh brand identity. This subtle yet impactful update enhances its personality, making it more recognisable and unique to my style.

The Colour Palette – A Perfect Balance

Choosing the right colours was a journey in itself. I explored different combinations to find a palette that feels vibrant yet sophisticated, balancing soft pastels with rich, deep tones. These colours will now define my brand across all platforms, bringing harmony and consistency to my visual presence.

Gradient Variations – Adding Depth

To bring even more dimension to my brand, I introduced gradients that complement my core palette. These smooth transitions between shades allow for more flexibility in design elements, creating a dynamic and modern feel.

Colour Pairings – Testing the Harmony

I didn’t just select colours - I tested how they work together. By layering different shades and experimenting with pairings, I ensured that every combination feels intentional and visually appealing. This step was crucial in making sure my branding remains versatile yet cohesive.

Typography – Clean, Bold & Modern

Typography plays a significant role in my brand identity. My primary font, Anya Regular, gives the logo a distinct and stylish touch, while Montserrat serves as the secondary font, ensuring clarity and readability across all materials. Raleway adds a sleek, contemporary feel, providing versatility and balance throughout the design.

Business Cards – A Reflection of My Brand

Of course, branding isn’t just digital. My business cards are a key touchpoint, featuring my colours, fonts, and a sleek design that ties everything together. They are not just contact cards - they are a statement of my new identity.

This rebranding process has been a rewarding challenge, and I’m so proud of the final result. My new brand identity is more than just colours and fonts - it’s a reflection of my creative growth. I can’t wait to see how it evolves over time!