Miami Spice brings the vibrant flavours of tacos and Southern cuisine to life with a bold and immersive brand identity.
The logo is set in the typeface Anona Black, a strong and playful font that perfectly embodies the restaurant’s lively and dynamic personality. The chunky letterforms give the brand a confident and welcoming feel, making it instantly recognisable.
The colour palette reflects the energy of Miami and the American South, featuring deep purples, soft blues, lively pinks, and zesty lime green. This mix of warm and cool tones creates a fresh, modern aesthetic that enhances the brand’s tropical and urban fusion concept.
Mr. Taco Shell, the brand’s mascot, adds a fun and friendly element to Miami Spice. Shown in three different poses, he embodies the laid-back, beachy vibe of the restaurant. Whether strolling in casual trainers, always sporting his signature sunglasses, or catching waves on his surfboard, he brings personality and a sense of humour to the brand.
The packaging is designed to stand out, featuring bold illustrations of palm trees, sunsets, and Miami nightlife. The deep blue and vibrant orange contrast create a striking visual impact, ensuring the takeaway experience feels just as exciting as dining in.
The brand’s imagery showcases the full Miami Spice experience. Interior shots highlight a stylish and inviting space with neon lighting, bold tones, and a lively atmosphere. The food photography captures the rich colours and textures of the tacos, making them look as delicious as they taste.
T-shirts featuring creative slogans and Mr. Taco Shell himself offer the perfect blend of style, humour, and taco vibes. Whether you're at the beach, in the city, or just relaxing with friends,
these shirts radiate laid-back beach energy and capture the sunny spirit of Miami, California, and the American South. Less stressy, more relaxy!
Staff uniforms reflect the restaurant’s relaxed yet professional vibe. The team wears modern aprons and shirts in dark blue and soft purple, maintaining a sleek and approachable appearance that aligns with the overall brand aesthetic.
The exterior branding ties everything together, with bold Miami Spice signage making a statement at the restaurant’s entrance. A matching flag flutters outside, reinforcing the brand’s presence and making it easy to spot from a distance. This strong visual identity ensures Miami Spice stands out in both digital and physical spaces.