This burger chain stands for bold, confident, and uncompromising burgers. The corporate identity manual defines the brand’s visual identity, ensuring consistency across all elements – from typography to packaging. Every detail contributes to a distinctive and cohesive appearance.
The logo is the core of the brand. Its bold, compact typography exudes strength and self-assurance. A playful apostrophe with a bite mark subtly reinforces the connection to food. The clean and structured design makes the logo unmistakable, just like Bella’s burgers.
"Burgers as bold as you are." This statement encapsulates the philosophy perfectly. It speaks to individuals who are daring and unique, just like the burgers themselves. The combination of striking typography and a powerful message ensures a strong brand presence.
The colour concept reinforces the brand’s bold and rebellious character. The primary colour is a deep navy blue (#18162d), conveying stability and sophistication. A striking orange-red (#e94e1b) adds energy and passion, while a soft lavender hue (#b3add6) introduces a modern touch. This carefully curated palette ensures a strong visual identity.
The packaging design maximises brand recognition. The iconic illustration of Bella, combined with the distinctive colours, ensures high visibility. From burger boxes and chip containers to branded takeaway bags, every detail is thoughtfully designed. This consistency extends to social media, where the bold visuals strengthen brand identity and engagement.
The menu design aligns with the brand’s aesthetic and functionality. Clear typography, a structured layout, and the recurring checkerboard pattern create a distinctive look. Customers can navigate the menu effortlessly, while the design elements reinforce the brand’s bold and modern personality.
Staff uniforms contribute to a unified and stylish brand experience. The vibrant orange polo shirts with logo detailing provide a professional yet dynamic appearance. This ensures that it is not just a visual identity but a fully immersive brand experience.
Marketing efforts include vouchers and promotional offers, designed with the same attention to detail as the rest of the branding. These elements are not only practical but also reinforce brand recognition, ensuring that every customer interaction remains visually consistent.
Through this well-crafted corporate identity, the restaurant establishes itself as a modern, strong, and unmistakable brand – as bold as the burgers it serves.